Why choose video marketing?
Over the last 20 years video marketing has grown in leaps and bounds. In 1996 only one person watched a single video. By 2006 a whopping 1 MILLION people were watching. That number has QUADRUPLED in the last 5 years, and it's projected to QUADRUPLE AGAIN in the coming fiscal year!
200% INCREASE
According to Forrester Marketing Group, businesses that include marketing or explainer videos in emails experience click-thru increases of 200% - 300%.
90% PREFER VIDEO
The percentage of online shoppers at a major retailer’s website who said they find video helpful in making shopping and buying decisions. And retailers who provide online video report increased sales.
1.8 MILLION WORDS
That’s the value of a 1-minute video measured against number of words read on websites, blogs and email campaigns according to Dr. James McQuivey of Forrester Research. In other words, a picture is worth thousands of words.
403% MORE INQUIRIES
An Australian real estate group reports: listings with videos receive 403% more inquiries. In other words, ads w/ video generate quadruple the leads.
80% RECALL
According to the Online Publishers Association, that’s the percentage of Internet users who recall watching a video ad on a website they visited in the past 30 days.
59% EXECUTIVES
According to FORBES INSIGHT, that’s the percentage of senior executives who’d rather watch a video than read text. And that number is growing. 50% of those who viewed an online marketing video went on to make a purchase for their business.
64% MORE LIKELY
That’s how much more likely website visitors are to buy a product on an online retail site after watching a video, comScore says.
75% EXECUTIVES
The percentage of execs who told FORBES they watch work-related videos on business sites at least once a week.
