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Why Video Marketing?

The Power of Video Marketing

 
 
 

Why choose video marketing?

Over the last 20 years video marketing has grown in leaps and bounds. In 1996 only one person watched a single video. By 2006 a whopping 1 MILLION people were watching. That number has QUADRUPLED in the last 5 years, and it's projected to QUADRUPLE AGAIN in the coming fiscal year!

  

200% INCREASE

According to Forrester Marketing Group, businesses that include marketing or explainer videos in emails experience click-thru increases of 200% - 300%.

 

90% PREFER VIDEO 

The percentage of online shoppers at a major retailer’s website who said they find video helpful in making shopping and buying decisions. And retailers who provide online video report increased sales.

 

1.8 MILLION WORDS

That’s the value of a 1-minute video measured against number of words read on websites, blogs and email campaigns according to Dr. James McQuivey of Forrester Research. In other words, a picture is worth thousands of words.

 

403% MORE INQUIRIES

An Australian real estate group reports: listings with videos receive 403% more inquiries. In other words, ads w/ video generate quadruple the leads.

 

80% RECALL

According to the Online Publishers Association, that’s the percentage of Internet users who recall watching a video ad on a website they visited in the past 30 days.

 

59% EXECUTIVES

According to FORBES INSIGHT, that’s the percentage of senior executives who’d rather watch a video than read text. And that number is growing. 50% of those who viewed an online marketing video went on to make a purchase for their business.

 

64% MORE LIKELY

That’s how much more likely website visitors are to buy a product on an online retail site after watching a video, comScore says.

 

75% EXECUTIVES

The percentage of execs who told FORBES they watch work-related videos on business sites at least once a week.

 

100 MILLION VIEWERS

Number of Internet users who watch online video each day. And many of them are looking to buy a product or service.

 
 
 
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